What is content moderation?

Content moderation is the process of removing content deemed illegal, harmful, or in violation of your platform’s terms and conditions, so that you may protect your platform and your users from abuse. Content moderation can be done both by AI and human moderators and is a crucial part of the Trust & Safety ecosystem.

Why is content moderation important?

Content moderation is important if you enable user-generated content (UGC) on your platform, particularly to detect and remove content that is illegal, harmful or does not conform to your terms and conditions. It is the industry recognised way to protect your users from abuse while ensuring the integrity of your platform. Quite a few jurisdictions around the world require platforms that host UGC to implement content moderation processes. This includes the EU, where the Digital Services Act will start applying in February 2024. The DSA requires online platforms to implement notice and action mechanisms so that users can easily report content, as well as contest the takedown of their own content.UGC has been defined at the start of this question

Types of content moderation

Content moderation activities can be classified according to the moment they happen and on who performs them. Pre-moderation or proactive moderation refers to moderating content before they are published, post-moderation allows for the moderation of content after it is published, and reactive moderation combines the latter with other users’ ability to report content to be sent for moderation. In terms of who performs moderation, outside of content moderations, this process can also be automated through AI or distributed, which allows community members to moderate content.

How does content moderation benefit my company?

Content moderation is essential for a variety of reasons, including to keep your users safe as well as retain their engagement with the platform. Content moderation is also often required to comply with laws in the jurisdictions the service is available in, notably to remove illegal content and respond to judicial requests. Increasingly, laws around the world are requiring online platforms to not only remove certain types of content but to establish processes around contemoderation and give users tools to assert their rights.

Our mission

Build a digital world that is safe and beneficial for all

A moderation platform to centralise, streamline and ensure compliance of your Trust & Safety processes.
Advisory services to help you achieve and maintain compliance.

The challenges our platform solves

Content moderation: more critical but also more challenging than ever

Volume, pace and variety of formats

Tool and data fragmentation

Numerous, noisy but critical user reports

Moderator wellness and productivity

New, complex and evolving regulations

Trust & Safety software

Our content moderation platform

All data signals in one place
End-to-end platform including moderation and AI-enabled detection
Manual and automated processing
Compliant by design
Built to power content moderation best practices

Trust & Safety services

Our advisory services

Impact assessment of new content regulations on your operations and moderation processes
Gap analysis and mitigation plan to refine your compliance process and Trust & Safety operations